Sales Is the Smoke Alarm, Not the Fire

When revenue slows, every instinct says fix the sales team. But what if the problem isn't sales at all?

Ian Myszenski, VP of Revenue Operations at Zappi, joins RevOps Co-op co-host Matthew Volm to break down one of the most costly misdiagnoses in go-to-market: treating sales execution as the root cause of problems that actually live in product, pricing, positioning, or segment fit. Ian also makes the case for what a real CRO looks like vs. a head of sales — and why RevOps leaders are uniquely positioned to step into broader commercial leadership roles.

🎙️ Speakers:

- Ian Myszenski, VP of Revenue Operations at Zappi — https://www.linkedin.com/in/ianmyszenski/

- Matthew Volm, CEO & Co-Founder of RevOps Co-op — https://www.linkedin.com/in/matthewvolm/

🔗 Resources:

- RevOps Co-op Podcast Library: https://www.revopscoop.com/podcast

- Episode 23: What CROs Really Want From RevOps: https://revopscoop.com/podcast/cro-revops-collaboration

- Episode 102: The RevOps Skills Nobody Teaches: https://revopscoop.com/podcast/revops-soft-skills-career-growth

- Episode 49: Why Customer Data Is a RevOps Priority: https://revopscoop.com/podcast/customer-data-revops-priority

👉 Join the RevOps Co-op community: https://www.revopscoop.com/membership/membership-options

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