Rethinking Roofing Underlayment

In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Christopher Vick from Sentry Building Innovations to explore why underlayment is often overlooked and what contractors may be missing by treating it as a basic layer. The conversation dives into how the industry typically views underlayment and why a more strategic approach can improve performance and durability. Listeners will also learn how Sentry is thinking differently about underlayment — from "good, better, best" options to the value of brand trust and manufacturing control. This episode will leave contractors with a fresh perspective on how to use underlayment to offer options, differentiate from competitors and position themselves as the roof system expert to gain customers' trust.

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