You have to be crazy to advertise on ChatGPT!

Short answer: yes. Long answer: this episode. ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the majority of users still aren’t seeing any ads, you have almost no visibility into who you’re reaching, and the audience came specifically for an answer — not an ad. Mordy and Miruna break down why this feels less like a media buy and more like a fundraising mechanism for OpenAI’s investors — and why the brands currently s...