Agents aren't marketing's biggest problem. Your team structure is!

Every conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem. The real struggle for most marketing teams isn't the technology — it's that the team is built for a world that doesn't exist anymore. Marketing orgs are still structured by channel, the way digital marketing was set up 25 years ago. SEO owns one lane, social another, content another, PR another. A monthly sync gets called "alignment," and everyone g...