Siri Carpenter on Why She Self-Published First — and How It Led to a Traditional Book Deal

What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press.

Siri shares how she landed an agent after self-publishing, why course adoption became the key to her book’s success, and the design decisions that helped it stand out. She also previews her newest project, The Best Science Stories and How They Work (also published by UCP), which features articles and annotations from Mary Roach, Ed Yong, and other leading science journalists.

Plus: Siri's take on empathy as a core writing skill, how science writers can combat misinformation, and what she’s currently reading, underwater!

In this episode:

Why Siri self-published The Craft of Science Writing before going the traditional route

How course adoption drove sales and caught a publisher’s attention

The behind-the-scenes story of landing a University of Chicago Press deal

What makes The Best Science Stories and How They Work different from a typical writing anthology

Why empathy is essential in all good writing

If you’re a writer, editor, or aspiring author weighing self-publishing vs. traditional publishing, this episode is for you. Subscribe to The Publishing Playbook for new episodes every week.

For more information on Siri’s work, please visit The Open Notebook

Books mentioned in this episode: