It Was A Brand Before It Was A Business | Founder Classic

<p>Before Deliciously Ella became one of the UK's best-known wellness brands, it was simply a community.</p><p><br /></p><p>In this Founder Classic, Matthew Mills, CEO and co-founder of Deliciously Ella alongside Ella Mills, explains why building trust came before building products—and how putting the community first shaped every stage of the company's growth.</p>