How One Simple AT&T Ad Changed Internet History Forever

From the first banner ad in 1994 to programmatic mobile ads, the internet as we know it was built on one thing: advertising. In this explosive episode of Secret Leaders, we break down the untold story of how ads didn’t just fund the web—they engineered it.

You will learn:

The birth of banner ads with AT&T’s legendary 44% CTR

Google AdWords’ rise and the search ad revolution

How Facebook’s targeting reshaped elections

Mobile & programmatic ads that track your every move

The next frontier: Ad-powered payments

Watch our full interview with Philip Belamant on our feed now. He runs Zilch - the fintech redefining payments and ad performance. With a model that's 26.5x more efficient than Google Ads, Zilch is pioneering the future of attention-based commerce.

_______________

Sign up to Wise Business banking:

https://wise.com/uk/business/

Join Vanta and receive $1000 off: