From Data to Decisions: How Active Insight is Changing Sports Tourism

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. Sports tourism leaders are constantly being asked to make faster, smarter, and more strategic decisions — but what happens when you finally have the data to back them up? In this episode, Sports ETA President & CEO John David sits down with John D’Orsay, CEO at EventConnect, to discuss Active Insigh...