The ROI of Play: Investing in Community Demand Generators

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. In this episode, we explore the rapid transformation of the sports tourism industry over the last 20 years. From the early days of local tournaments to the modern "facilities arms race," our guest, Jason Sands, the Vice President of Business Development for KemperSports Venues breaks down how communities...