Beyond the Boots: The High-Stakes Strategy of Fort Worth Sports

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place. The West is Wide Open—and It's Winning. Fort Worth may be known for its iconic Western heritage, but beneath the cowboy culture is one of the most dynamic sports destinations in the country. In this episode, Fort Worth Sports Commission Director of Business Development Cassie Poss shares how a culture of...