No Big Budget. No Big Team. Just Scrappiness: How Wendy Kushel Built Wendala’s

Send us Fan Mail What does it really take to get a product from farmers markets to major retailers? For Wendy Kushel, founder of Wendala’s, the answer is being scrappy, staying persistent, listening to your customers, and simply getting in the game. In this episode of Shelf Talks, Wendy shares the unconventional journey behind her innovative sugar scrub brand, from discovering sugar scrubs at age 50 to building a business that now sells through retailers including Walmart and Ace Hardware. We...