
← So This Is My Why26 Oct 2025 · 1 h 12 min
Ep 153: From Being Told to "SHUT UP" to RM150+ million in 5 years?! | Hui Jing Lee, Co-Founder of Bila-Bila Mart
Hui Jing’s life reads like a TVB drama.
Her mum was forced to be the sole provider for the family after her dad landed them in bad debt.
Perhaps unsurprisingly, Hui Jing understood the importance of money & joined the work force young - at the below-legal age of 15 - for a mediocre RM4/hour.
It wasn’t easy.
But it kickstarted a series of jobs that saw her go from working as at McDonald’s to The Body Shop to becoming a finalist for the Red Bull Female Driver Search in 2009 (they were offering a cash prize) to becoming an insurance agent (where she learned the joys of passive income) to joining a radio station as a road runner and finally…
Co-founding one of Malaysia’s fastest growing local convenience store chains, Bila-Bila Mart.
Which is on track to hit a whooping RM150+ million in revenue & 100 stores by the end of 2025, with an IPO on the horizon!
Not bad for a Brickfields girl who was once kidnapped & held ransom due to bad family debts.
If there’s one thing that clearly stands out about Hui Jing’s story, it’s this: Taking risk
During the interview, she spoke of how:
“Throwing everything outta the window (i.e. leaving corporate) sounded like an adventure. I wanted that adventure.
Because I was just thinking, okay, now I have no commitments. I don't have a family… If I don't do it, if I don't risk it, I don't really see how is the world outside, when am I gonna do it?”