5 Uncomfortable Truths About Your Current Offers

Sometimes the most useful thing you can hear about your offers isn’t that they’re brilliant. It’s where you’re making things harder for yourself. In this episode, I’m giving you a quick offer strategy pep talk with five uncomfortable truths that might sting a tiny bit, but could also change the way you approach your offers.

We’re starting with patience, because constantly changing your offers means constantly starting the process of selling them all over again. Your audience needs time to understand what you sell, who it’s for and why they should care. And while we’re letting those offers settle, we also need to actually work on them. Offer strategy shouldn’t suddenly become a priority when sales are quiet; your offers deserve the same ongoing attention you give your marketing, numbers and content.

I’m also challenging the idea that an offer can ever really be “done”. Your clients change, the market changes, your expertise grows and the way you want to run your business evolves. The offer you’re selling today probably won’t look exactly the same three years from now, and that’s a good thing. Instead of trying to create something perfect, the goal is to keep noticing where you could refine the delivery, improve the client experience, make things more efficient or strengthen the value.

And finally, we need to talk about what you’re spending your time on when you’re not hitting your revenue goals. A new freebie, more Instagram posts or another little offer can feel productive, but sometimes they’re a very convincing form of procrastination. When revenue needs your attention, your priority should be the offers most capable of generating it. Consider this your loving kick up the bum to stop fiddling around the edges and put your energy where your business actually needs it.

What You’ll Learn in This EpisodeWhy constantly changing your offers makes selling harderWhy your offer strategy needs ongoing attentionThe improvements you could be making to delivery and client experienceWhy your offers will never truly be “finished”How your offers will naturally evolve as your business and the market changeWhy perfection is a particularly unhelpful goal in offer designThe non-revenue-generating activities that might be distracting youWhy your signature headliner offer deserves your attention when revenue is the priority

“Every offer you create will take time to bed in.”

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Join Dreamium

If your offers don't quite make sense together or feel aligned with where your business is heading, you probably need an offer ecosystem.

Go back to school on your offers this September inside my offer design school, Dreamium. Just five places available for right-fit students. Apply today at ceelslockley.co/dreamium for your dreamy offer plus a back-to-school bonus: two 30-minute private lessons with me.

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