In conversation CEO Eddie Perdok at Kramp about using digital to stay ahead and transforming customer service [Dutch Interview]

<p>Eddie Perdok, CEO of Kramp, took sales from 0 to 95% online, tripling turnover in 10 years to become Europe’s largest supplier of agricultural parts. He shares his insights on this remarkable history and building for the future, including how:</p>

<ul>

<li>making digital important naturally attracts talent</li>

<li>digital horizons require you to think in decades not quarters</li>

<li>to head off disruption from Amazon, you need to really get in touch with your client</li>

<li>leading in digital is always people first, digital second</li>

</ul>