In conversation with Mark Schneider, CEO at Nestlé about quickly transforming a business using digital capabilities

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CEO of Nestlé, Mark Schneider believes the best of digital is yet to come. As he leads the transformation, he shares key digital insights with Alexandra Jankovich: how consumers now move seamlessly between opportunities, why businesses need to reconfigure fast, and how mindsets are shifting from forward-looking market research to real-time data experimentation.

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