Vanity Metrics vs. Actionable Metrics

Are you drowning in dashboards but starving for clarity? Sara Wyman, founder and CEO of Stackpack, joins Melinda Lee to expose the dangerous gap between vanity metrics and what actually drives business performance. In this eye-opening conversation, Sara reveals why most companies are measuring the wrong things, and how that's quietly bleeding their margins dry. A must-listen for any leader who's ever felt overwhelmed by data yet uncertain about what truly matters.

In This Episode, You Will Learn:

The Vanity Metric Trap

“We typically choose to measure what's really easy to count... but it doesn't tell you if it's actually working.”

Why "80% AI adoption" sounds impressive but tells you nothing about whether your business is actually winning; and how activity metrics can lull leaders into a false sense of progress while the real story hides beneath the surface.

Permission to Simplify

“We believe that more measurement equals more control, but this is often not the case.”

Escape the dashboard overload, and give yourself (and your team) the relief of focusing on what actually moves the needle.

Communication as Infrastructure

How to apply the same discipline to communication that you apply to metrics, defining the purpose of every channel, distinguishing discussion from decision, and creating institutional memory that survives stress and chaos.

Metrics That Evolve

“Quarterly resets aren't a failure; they're a necessity.”