How To Win Over Skeptical Clients

We could think that now that information is more accessible than ever, it would be easier for people to find our products, but the reality is quite the opposite. The information overload has buried a lot of great companies, so being "great" is not enough anymore. Borja Cuan, co-founder of 415 Digital, joins Melinda Lee to reveal that the secret to standing out is about the discipline of communication, the power of proactive transparency, and the surprising strategy of giving away value for free to build trust.

In This Episode, You Will Learn:

Why Clients Fire You

“Whenever there's an issue with a client, I'm usually finding that it's tied to bad communication.”

It's often not about the results. Discover why a lack of communication is the silent killer of client relationships and how asking for validation can save a partnership.

The "One Win a Week" Rule

“It didn't need to be anything huge. It could be a small victory.”

Learn the simple yet powerful habit Borja implemented 8 years into his business: requiring his team to highlight one positive update to each client every week to proactively build trust and showcase value.

How to Win Over a Skeptical Market

With so many agencies burning their clients, find out why Borja's "secret weapon" is doing work for free upfront to give prospects a taste of what it's like to be a client.

Breaking the "Bragging" Taboo

“Neither your managers nor the client will think you are bragging.”