Christopher Norton - Financial Advisor Marketing: How to Build an Authentic Brand That Attracts the Right Clients

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby is joined by Christopher Norton, the Chief Marketing Officer at Potomac. Christopher Norton leads brand strategy, creative development and content innovation for Potomac. With more than 20 years of experience across marketing in wealth management, he is known for building high performing teams and translating complex ideas into clear, compelling narratives that help advisors and the investors they serve make confident decisions.