The EuroLeague's Expansion Play: Exclusive with CEO Chus Bueno

<p>EuroLeague CEO, Chus Bueno, outlines his vision for transforming European basketball through a franchise model, league expansion and a direct-to-consumer strategy. He discusses the EuroLeague&#39;s valuation, why investors are lining up for new franchises, and how the organisation plans to unlock the value of its 65 million fans. Chus also shares his perspective on the NBA&#39;s ambitions in Europe, whether cooperation is still possible, and why he believes the EuroLeague remains the strongest platform for growing basketball across the continent.</p><p><br></p><p>Key Points:</p><ul><li>Can the EuroLeague&#39;s new franchise model unlock significant value and accelerate the growth of basketball across Europe? </li><li>Should the EuroLeague and NBA work together in Europe, or is competition between two rival leagues inevitable? </li><li>Why are investors willing to pay significant expansion fees for EuroLeague franchises despite the NBA&#39;s plans for the market? </li><li>How can a direct-to-consumer strategy help the EuroLeague better monetise its fan base and close the gap with other major sports properties?</li></ul><p><br></p>