186 - Laryssa and Liz on Instagram Part 4: Captions, Calls to Action and the Small Changes That Make a Big Difference

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #186! We're wrapping up our Instagram series with the stuff you can actually change this week - your captions, your calls to action, your posting habits, and a few strategic tweaks that can meaningfully improve how your content performs. A lot of this is simpler than you think.

In today's episode, Laryssa and Liz cover:

The truth about hashtags in 2026 - and what you should be doing instead

Why your captions need to sound like you, and what that actually means in practice

How to write captions that are personal and scannable at the same time

Why calls to action matter - and how to mix them up so they don't feel repetitive

What to do in the 10 to 15 minutes after you post to give your content a boost

Why most of your post views happen in the first three days - and why posts are lasting longer than they used to

The moodboard content trend Liz has been noticing and saving - and why it works so well for jewelry brands

In the bonus segment for Insiders only, they share a practical Instagram audit framework you can use to look at your account with fresh eyes and figure out exactly what to change first.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.