184 - Laryssa and Liz on Instagram Part 2: Which Formats Are Actually Working Right Now?

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #184! We're back with part two of our Instagram series, and this week Laryssa and Liz are getting into the format question everyone asks: should I be doing reels? Are carousels worth it? Can I just post a single photo? They're pulling in data from a study of over 24 million posts to answer these questions - so it's not just opinions, it's backed by real numbers.

In today's episode, Laryssa and Liz cover:

What the data actually says about single image posts in 2026 - and why views going up doesn't tell the whole story

Why reels are still the format with the most consistent across-the-board performance

The carousel stat that might change how you think about your content: carousels outperform single image posts across every single metric, get more than double the reach and views, nearly four times the interactions - and yet they're used 37% less often

Why carousels get nine times more saves than single image posts

How photo dumps and multi-slide storytelling carousels are performing

How often you should be posting - and what the data says about the sweet spot for smaller accounts

Why consistency still matters more than format perfection

In the bonus segment for Insiders only, Laryssa and Liz share what's going on in their own businesses right now, including how they're thinking about the lead-up to holiday season and what they're watching in their clients' strategies.

Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.