180 - Laryssa and Liz on Email Marketing Part 2: What to Actually Say in Your Emails

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #180! We're back with part two of our email marketing series, and this week Laryssa and Liz are tackling the question they hear most often: what do I actually say in my emails? Because this is where so many jewelry brands get stuck — they have a list, they know they should be sending, they open up their email platform, and then they just stare at it.

In today's episode, Laryssa and Liz cover:

What makes an email worth opening — and why having a point of view matters more than being creative

How often you should actually be sending (Laryssa and Liz have slightly different opinions on this one)

Why sending emails only when you have a show or a sale is not a strategy

How to plan your email content so you're never starting from scratch

Why repetition is not annoying — it's actually essential

How to write in your brand voice and avoid sounding generic or salesy

Subject lines: why they're harder to write than you think, and when AI can actually help

How to know if your emails are working

In the bonus segment for Insiders only, Laryssa and Liz share their email content calendar framework for jewelry brands, plus the specific email types they come back to again and again with clients.