181 - Laryssa and Liz on Email Marketing Part 3: The Emails That Work While You Sleep

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.

Welcome to episode #181! We're back with part three of our email marketing series. We've covered strategy, list building, and what to send - now it's time to talk about automations. These are the emails that go out even when you're not at your desk: the ones that welcome new subscribers, follow up after a purchase, and bring people back when they've gone quiet.

In today's episode, Laryssa and Liz cover:

What automations are and why they matter for independent jewelry brands

Why the welcome email is the single most important automation you can set up

What a welcome series looks like and how many emails it should include

Abandoned cart emails - best practices and how to avoid feeling spammy

Win-back sequences: what they are and when to use them

How to know if your automations are working and how often to revisit them

Which platforms support automations and how to get started

If you're interested in checking out Laryssa's in-depth report, you can download it here.

In the bonus segment for Insiders only, Laryssa and Liz share the specific automation sequences they recommend to jewelry brand clients - including what to say in each email and how many to send.