Influence With Integrity: Building Trust in Supplement Marketing

Influencers increasingly shape how consumers discover and evaluate health, wellness and dietary supplement products. But with that influence comes responsibility. In this episode of Supplement Source, CRN’s Jeff Ventura talks with Jennifer Santos, Program Development Manager for the Institute for Responsible Influence, about efforts to bring greater transparency, accountability and trust to influencer marketing. The Institute’s Responsible Influence certification program trains creators on FT...