People, Not Platforms: Why Customer Service Still Wins in a Digital Supply Chain

Rochester Electronics’ Executive Vice President Colin Strother joins Supply Chain Connect to unpack why today’s electronic component market feels like a mix of recovery, reset and entirely new paradigm. He shares how inventory whiplash, geopolitical shocks and the rise of AI are reshaping customer expectations and why Rochester is doubling down on human-to-human engagement, global field presence and U.S.-based manufacturing to strengthen both customer experience and supply chain security.

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