Episode 127: The Success Cycle: When to Invest, When to Test, and When to Rest

Are you supposed to be hustling right now...or resting? Should you be launching something, learning something, or stepping away for a while?

Spend enough time watching other successful people online, and you'll find completely contradictory advice.

One person is pulling all-nighters during a massive launch. Someone else is spending the summer at the lake house while their business runs without them. Another successful creator disappears for months, only to emerge with a new book, project, or idea.

So...which one are we supposed to be doing?

In this episode of Tales from The Lane, Kate introduces a framework she's noticed playing out again and again in successful careers, businesses, creative practices, and even in nature:

Invest. Test. Rest.

You'll learn how to recognize which phase you're currently in, why each one matters, and what happens when you get stuck in one phase for too long.

Kate shares how investing in Beyond Potential eventually created opportunities for speaking, coaching, and visibility; why learning without eventually testing what you've learned can leave even incredibly smart people frustrated; and why rest isn't something you earn after you've exhausted yourself. It's an essential part of the cycle that allows you to evaluate what happened and prepare for what comes next.

You'll also hear:

How to tell the difference between a purchase and an investment Why successful careers require repeated periods of learning and experimentation The danger of becoming a perpetual student Why testing requires visibility, action, and sometimes a little hustle How intentional rest helps you capture what you've learned How Invest, Test, and Rest can overlap in different areas of your life A simple exercise for identifying your next investment, experiment, and period of rest Ready to invest in your next level? The Creators Leadership Mastermind is designed for people with a meaningful project, goal, or next chapter they're ready to actually follow through on. Book a short call with Kate to learn more and see whether the room is right for you. 📚 Get my book Beyond Potential

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