Stop Saying “Be Creative” And Start Unpicking It

Send me a message. I recently attended an event at Nottingham Trent University that wasn't really aimed at me — but it got me thinking in ways I wasn't expecting. Industry designers were talking to final-year product design students about what it takes to succeed in the profession, and I found myself scribbling notes and asking: what does any of this mean for D&T classrooms? In this episode, I share my reflections on that event and dig into some of the ideas that stuck with me. We're talk...