
← Tea Biz4 Sept · 35 min
Ep 245 | Nepal Tea Recovers | India Maps Tea by Satellite | US-Grown Matcha
Nepal Tea Enters Recovery Mode | India Puts Tea Under Satellite Surveillance | Vale Bets on US-Grown Matcha
NEWSMAKER – Author and Ecological Economist Pierre William Johnson
PLUS |Behind the Cup: Why Quality Tea Needs a Better Business Model
Social and environmental conditions behind tea production remain far less scrutinized than those for coffee or cocoa.
In this Tea Biz Spotlight, Ecological Economist Pierre William Johnson, author of the French-language Thé: l’envers de la tasse — Tea: Behind the Cup — examines the structures that shape how tea is grown, processed, traded, and valued. We discuss why paying more for quality does not necessarily translate into higher income for workers or smallholders; how colonial-era plantation systems continue to shape wages and working conditions; why monoculture poses both economic and environmental risks; and whether producer organization, agroforestry, stronger quality incentives, and shorter value chains can lead to a fairer distribution of value. | Podlink signup: https://pod.link/1549975153
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