AI in the Network, AI on the Network — with Iain Gillott, WIA

Iain Gillott, VP of Innovation & Technology at WIA, joins us to draw a distinction the industry keeps blurring: AI on the network versus AI in the network. On the network, consumer behavior is shifting — mobile data traffic that used to flow into search and streaming is increasingly flowing into AI prompts. Same bytes, different bucket, with real implications for how carriers forecast demand and where society ends up as these tools become default. In the network, AI is changing how the ne...