Enterprise Buyers Don't Buy Innovation. They Buy Trust.

Enterprise AI is moving faster than most companies can keep up. But according to Larissa Schneider, the biggest challenge isn't the technology. It's execution.

In this episode of Tenacity with Sonia C, I sit down with Larissa Schneider, Co-Founder and COO of Unframe, to discuss what it really takes to build an enterprise AI company, earn the trust of Fortune 500 customers, and scale a startup in one of the most competitive markets in tech.

Larissa shares why she and her co-founders left successful careers in enterprise technology to build Unframe, how strategic partnerships helped them break into enterprise sales, and why competing against companies like Microsoft and Google requires more than great technology.

We also dive into the reality behind raising more than $100 million in venture capital. Contrary to what many founders believe, raising money doesn't reduce the pressure. It raises the stakes. Larissa talks openly about the responsibility that comes with rapid growth, hiring a global team, making decisions with incomplete information, and learning to let go as a leader so others can step up.

If you're building a startup, selling into enterprise organizations, leading AI initiatives, or navigating the challenges of scaling a business, this conversation is packed with practical lessons you can apply immediately.

In this episode, we discuss:

• Building enterprise trust as an early-stage startup

• Breaking into Fortune 500 organizations

• Strategic partnerships that accelerate growth

• What investors don't tell you about raising capital

• Why enterprise AI projects succeed or fail

• The build vs. buy decision for AI solutions