Why High Standards Attract High-Level Clients

In this episode of That One Podcast, C-Rock sits down in Fort Lauderdale with luxury landscape designer and entrepreneur Steve Griggs to talk about what it really takes to build something extraordinary — in business, in family, and in life.

From growing up with blue-collar fathers who never missed a day of work, to coaching their own kids differently, this conversation dives deep into standards, discipline, and designing life intentionally instead of becoming a slave to your business.

Steve shares his journey from laborer to high-end landscape artist trusted by celebrities and elite clients — and why honesty, authority, and finishing the job (even when it costs you) is the ultimate competitive advantage.

They unpack:

* Why high standards repel some people — and attract the right ones

* The psychology of charging what you're worth

* Faith during financial uncertainty

* Raising resilient kids in comfortable environments

* Leadership as calmness

* Why not all money is good money

* The danger of lowering your standards to be liked

* Building an attraction model through excellence