Arda Genç - Co-Founder and CEO - LIVAD Technologies

<p>Arda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube to run non-intrusive, interactive overlay ads and live brand integrations in real time. Having executed massive campaigns for global brands like The Walt Disney Company, McDonald’s, Adidas, and Vodafone, Arda sits right at the intersection of streaming adtech, Gen Z media habits, and the creator economy.</p>