Bill Harper - CEO and Chief Creative Officer - BrandBossHQ

<p>Bill Harper, CEO and Chief Creative Officer at BrandBossHQ—a strategic branding and storytelling agency that has generated over $2.5 billion in net new revenue for more than 300 brands. Bill is a serial entrepreneur who has founded and built four successful agencies, winning over 100 industry awards for his work with category heavyweights like Denny’s, Carfax, Ryobi, Bosch, Michelin, and Delsey Luggage. Known for helping &#39;challenger brands&#39; transition from stagnant plateaus to category dominance through what he calls Strategic Storytelling, Bill also hosts the popular podcast Branducation™. Today, we’re diving into why most brands fail at positioning, the myth of product differentiation, and how to stop selling specs so you can start selling transformation.</p>