Raymond 'Reigns' Tembo - Digital Marketing Executive - Simply Black Media

<p>Raymond &#39;Reigns&#39; Tembo, Digital Marketing Specalist, Simply Black Media—one of the premier independent media, data, and communications networks operating across sub-Saharan Africa. Raymond is a pan-African media leader who has spent over 15 years building integrated, data-driven advertising infrastructure across emerging markets. From navigating fragmented local media ecosystems to executing high-impact programmatic campaigns for major telecoms, financial institutions, and global consumer brands, Raymond sits at the absolute forefront of African ad tech and media buying. Today, we’re diving into the reality of scaling pan-African ad campaigns, building programmatic infrastructure in mobile-first markets, and what global brands constantly get wrong when entering the continent. </p>