EP20: Meta Just Made Advantage+ The Default — How SMBs Stop Wasting Ad Spend In 7 Days

Meta just made Advantage+ the default in Ads Manager. Campaigns Meta moves to Advantage+ are running 22% higher ROAS and 10% lower cost per qualified lead than the same business running manual. Every SMB with Facebook or Instagram ads is affected — pizza shops, plumbers, med spas, boutiques, course creators. Marcus and Jules break down the 4-step playbook every owner can run this week: promote your best engagement post as a full Advantage+ Sales campaign, generate 15 creative variations, turn on audience expansion, and install Conversions API before Friday. Includes the 2007 Google AdWords parallel — the businesses that learned the new bidding model bought their competitors; the ones who clung to manual paid 50% more per customer by year three. Strategy packages at https://ai.advalorem.io/strategies/?utm_source=podcast&utm_medium=ai_guy&utm_campaign=ep20_meta_advantage_plus. The AI Guy is part of the AdValorem podcast network. Voices and content are AI-generated.