EP25: Google Just Gave Every SMB a Free AI Scoreboard - Open Yours Before Your Competitor Does

On July 2, 2026 Google confirmed the AI Performance Report is rolling out to more Search Console accounts. The day before, Bing backfilled its own equivalent report all the way to June 1. For the first time in the history of AI search, small business owners can see - for free - exactly which of their pages get cited inside AI Overviews, AI Mode, and Discover AI features. Marcus and Jules break down the 4-step weekend playbook every SMB owner can run right now: open Search Console today and write down your AI Performance baseline, fix your business identity across Google Business Profile, Bing Places, and Apple Business Connect in the same 24-hour window, write one clean answer page for each of your top ten customer questions, and get five real reviews this week from customers who name the specific thing you did. Includes the Seer Interactive study across 2.43 billion impressions showing the 37 percent CTR gap between queries with AI Overviews and queries without, and the 2005 Google Analytics historical parallel - the owners who opened Analytics when it launched for free spent the next fifteen years running circles around competitors who were flying blind. Total cost: zero dollars for every step. Total time: one weekend, four hours, no developer, no agency. Strategy packages at https://ai.advalorem.io/strategies/?utm_source=podcast&utm_medium=ai_guy&utm_campaign=ep25_ai_scoreboard. The AI Guy is part of the AdValorem podcast network. Voices and content are AI-generated.