
← The AI Marketer's Playbook16 Apr · 41 min
66 | Alex Vacca on Scaling GTM With AI Agents
66 | Alex Vacca on Scaling GTM With AI Agents
Outbound is changing fast and volume alone no longer works. In this episode of AI Marketers Playbook, host Audrey Chia speaks with Alex Vacca, co-founder of ColdIQ, an AI-powered go-to-market agency behind 3,000+ outbound campaigns for 250+ B2B companies. Alex explains why signal-based outbound is replacing traditional list blasting and how AI agents now automate everything from ICP definition to list building, campaign creation and personalization. He also shares practical examples of high-p...