How to Successfully Roll Out AI Across Your Organization | Scott Likens, Global Chief AI Engineer, PwC

AI isn't replacing jobs. It's changing the way work gets done.

Scott Likens, Global Chief AI Engineer at PwC, spends his days helping organizations navigate one of the biggest technological shifts in history. In this conversation with Arturo Ferreira, Scott shares what he's seeing inside some of the world's largest companies as they race to adopt AI, transform workflows, and prepare for a future that's arriving faster than most people expect.

They discuss why many AI projects fail, the "frozen middle" preventing organizations from scaling AI, how education needs to evolve, and why the biggest challenge isn't the technology itself; it's helping people adapt to it.

Key Topics Covered:

Why most organizations are approaching AI the wrong way

The "frozen middle" slowing down enterprise AI adoption

How PwC is scaling AI across a global workforce

Why AI is different from every technology wave before it

The future of software engineering in the age of AI

Which industries are moving fastest with AI adoption

Why AI won't just replace jobs, it will reshape them

The role education must play in an AI-powered future