You Should Be Spending Ad Dollars On Existing Customers. Here's Why (And How).

<p>FOLLOW UP WITH ANDREW</p><ul><li>X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://x.com/andrewjfaris" target="_blank" rel="noopener noreferer">https://x.com/andrewjfaris</a></li><li>Email: podcast@ajfgrowth.com</li><li>Work With AJF Growth: <a href="https://ajfgrowth.com" target="_blank" rel="noopener noreferer">https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p>00:00 Intro: Understanding Returning Customer Ad Spend03:29 Why Retention Ad Spend Can Drive Incremental Revenue08:17 Which Brands Should Spend on Retention?10:36 Product Releases &amp; Retention Advertising13:08 How to Measure Returning Customer Spend14:14 Combining New &amp; Existing Customer Spend16:27 Which Brands Should NOT Spend on Retention?19:13 How to Define Retention Audiences in Meta21:40 Measuring Incrementality &amp; Conversion Lift24:20 Final Thoughts &amp; Key Takeaways</p><p>INTELLIGEMS</p><p>Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: <a href="https://bit.ly/42DcmFl" target="_blank" rel="noopener noreferer">https://bit.ly/42DcmFl</a>. Get 20% off the first 3 months with code FARIS20.</p><p>MORE STAFFING</p><p>Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting <a href="https://morestaffing.co/af" target="_blank" rel="noopener noreferer">https://morestaffing.co/af</a>.</p>