The B2B Playbook

← The B2B Playbook23 Aug Β· 17 min

#243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)

#243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)23 Aug17 min

In this video, I hit the floor at the Generate B2B conference grabbing quick hot takes from LinkedIn, SEO, CRM and ABM folks on what's actually worth the money, then Kevin and I break down the sessions we loved

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πŸ”— Links + CTAs

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πŸŽ“ Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

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