Why Is AI Highlighting Your Competitors (And What to Do About It)

AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough. Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews. We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs...