
About this podcast
Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The…
344 episodes · business
The Brand Marketing Show
About this podcast
Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The…
Recent episodes
- I bought from a brand I'd wanted for months. I'll never buy from them again.3 Sept · 38 min
- Your revenue grew. Your profit didn't. Here's how to get it back.27 Aug · 30 min
- How to Price Your Premium Brand for Profitable Growth20 Aug · 40 min
- Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)13 Aug · 33 min
- Boring doesn't stop the scroll. Here's what does.6 Aug · 26 min
- The real reason I don't buy from most brands (& the incredibly simple solution)30 Jul · 33 min
- The marketing mistake that costs more than your ad spend22 Jul · 37 min
- The four things your best customer checks before she'll pay full price16 Jul · 27 min
- You don't get to decide if your brand is premium9 Jul · 35 min
- Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing2 Jul · 31 min