The Build - Ep 19: The Bottleneck I Didn’t See Coming

When you think about scaling a food brand, you expect the hard parts to be production, marketing, or demand. What I didn’t expect? That finding the right co-packer would be the biggest bottleneck so far. In this episode, I share where I’m at right now in the process — the calls that went nowhere, the red flags I couldn’t ignore, and why I’m choosing to wait instead of rushing a deal that doesn’t feel aligned. This isn’t just about operations. It’s about protecting what you’re building. ...