Why Amazon Sellers Keep Failing at TikTok Shop | Can Chan

<p>Most Amazon sellers who try TikTok Shop fail within 30 days. Not because they lack budget, but because they're still thinking like Amazon sellers.<br /></p><p>Can Chan has spent over a decade building an eight figure e-commerce business, first on Amazon, then as one of the first sellers on TikTok Shop when it launched in the US. In this conversation, he breaks down why the two platforms require completely different mindsets, why creators (not keywords) drive 70% of TikTok Shop revenue, and why he shut down his own AI product the moment he saw ChatGPT and Gemini catching up.</p><p><br />=================================<br /><b>What you'll learn:</b></p><ul><li>How to calculate the real starting investment for launching on Amazon, and why $50K is the floor, not the ceiling</li><li>How to shift from a keyword mindset to a creator relationship mindset when you expand into TikTok Shop</li><li>How top TikTok Shop sellers structure creator commissions (20% to 40%, sometimes more) to build a reliable affiliate engine</li><li>How to recognize when a product or business line needs to be killed before a competitor, or a better AI model, does it for you</li><li>How AI is cutting Amazon ad management teams from 5 to 6 people down to 2 to 3 while lowering ad costs</li><li>Where Can sees the next major opportunity forming at the intersection of AI and physical products</li></ul><p><br />=================================<br /><b>About Can Chan:<br /></b>Can Chan is an eight figure e-commerce operator based in China and the founder of Top Tier League, a global community for TikTok Shop, Amazon, and AI driven commerce operators. He has sold on Amazon for more than a decade and was among the first wave of sellers on TikTok Shop in the US, and he now runs a proprietary AI platform that manages Amazon ad spend for eight figure sellers.</p><p><br />=================================<br /><b>Key moments:</b></p><ul><li>09:00 The real difference between Amazon's keyword driven model and TikTok's discovery driven model</li><li>10:42 Breaking down the actual dollar investment needed to launch on Amazon</li><li>18:14 How affiliate creators work inside TikTok Shop and why they drive most of the sales</li><li>22:39 How top sellers like Goli throw parties and give away prizes (including a Lamborghini) to their best creators</li><li>25:30 Why Can shut down his own AI image generation business in under two months</li><li>30:03 How his current AI platform cuts Amazon ad management costs and headcount</li></ul><p><br />=================================<br /><b>Connect with Can Chan:<br /></b>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/can-chan-966a632b" target="_blank">https://www.linkedin.com/in/can-chan-966a632b</a> <br />Facebook: <a rel="noopener noreferrer nofollow" href="https://www.facebook.com/can.chan.774033" target="_blank">https://www.facebook.com/can.chan.774033</a> <br />Top Tier League: <a rel="noopener noreferrer nofollow" href="http://toptierleague.com" target="_blank">toptierleague.com<br /></a></p><p>=================================</p><p><b>About The Built To Scale Podcast:</b></p><p>Follow us on LinkedIn at: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/built-to-scale-agency/" target="_blank">https://www.linkedin.com/company/built-to-scale-agency/</a> </p><p>For more information about Built To Scale visit: <a rel="noopener noreferrer nofollow" href="https://www.builttoscale.co/" target="_blank">https://www.builttoscale.co/</a>  </p><p>If you have any questions, suggestions, or ideas for a future episode, please email <a rel="noopener noreferrer nofollow" href="mailto:podcast@builttoscale.co" target="_blank">podcast@builttoscale.co</a>.</p>