Episode 3 - How Many Cake Enquiries Do You Actually Need to Get Fully Booked?

In this episode, Cheryl explains one of the most important numbers in a cake business: The enquiry to booking conversion rate.

Many cake makers focus heavily on trying to generate more enquiries without understanding how many enquiries they actually need to achieve their booking goals.

By understanding conversion rates, cake makers can work backwards from their income goals and calculate how many enquiries are required to reach their target number of bookings.

Cheryl explains how to:

Understand what an enquiry to cake booking conversion rate is

Calculate how many cake enquiries are needed to achieve a specific number of bookings

Track enquiries and bookings to identify real business performance

Use simple spreadsheets or systems to record enquiry data

Understand how marketing activities such as social media, websites, wedding fairs and supplier relationships influence enquiry volume

Link marketing activity directly to booking goals

Understanding conversion rates allows cake makers to move away from guessing and start running their business using clear, measurable numbers.

Resources mentioned in this episode include Tier & Co Cake Management Software, which allows cake makers to organise enquiries, orders and bookings in one place while tracking key business metrics.