World Cup ads review: Nike, Adidas, Palace, BBC, Paddy Power and Uber Eats

<p>As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads that are celebrating the football tournament.</p><br><p>The episode includes Richard Brim, founder and chief creative officer at Ace of Hearts; Carren O’Keefe, chief creative officer at Digitas, and Dan Watts, chief creative officer at Pablo London.&nbsp;</p><br><p>Hosted by tech and multimedia editor Lucy Shelley, the guests critique six ads, including the rival Nike and Adidas films, and discuss whether it was a vintage year for World Cup ads.</p><br><p>The ads discussed are:</p><p><br></p><ol><li><a href="https://www.campaignlive.co.uk/article/nike-x-palace-gives-voice-shakespeare-wayne-rooney-world-cup-spot/1959412" rel="noopener noreferrer" target="_blank">Nike x Palace "England x Palace" (in-house)</a></li><li><a href="https://www.campaignlive.co.uk/article/bbc-unveils-mixed-media-fifa-world-cup-2026-film/1960734" rel="noopener noreferrer" target="_blank">BBC “Let’s make it iconic” by BBC Creative</a></li><li><a href="https://www.campaignlive.co.uk/article/nike-rips-script-writes-new-chapter-epic-2026-world-cup-campaign/1960579" rel="noopener noreferrer" target="_blank">Nike Football “Rip the script” by Wieden & Kennedy</a></li><li><a href="https://www.campaignlive.co.uk/article/adidas-drops-world-cup-film-starring-timothee-chalamet/1957332" rel="noopener noreferrer" target="_blank">Adidas “Backyard legends” by Lola US&nbsp;</a></li><li><a href="https://www.campaignlive.co.uk/article/paddy-power-world-cup-ad-sets-transatlantic-danny-dyer-rob-lowe-rivalry/1959644" rel="noopener noreferrer" target="_blank">Paddy Power “Nobody does football better than us” by BBH London</a></li><li><a href="https://www.campaignlive.co.uk/article/uber-eats-enlists-gordon-ramsay-stop-people-cooking-during-world-cup/1960758" rel="noopener noreferrer" target="_blank">Uber Eats “Who could cook at a time like this?” by Mother</a></li></ol><p><br></p><p>Further reading:</p><br><p><a href="https://www.campaignlive.co.uk/article/nike-vs-adidas-won-battle-world-cup-ads/1961450" rel="noopener noreferrer" target="_blank">Nike vs Adidas: Who won the battle of the World Cup ads?</a></p><p><a href="https://www.campaignlive.co.uk/article/world-cup-2026-round-up-snapchat-deliveroo-hilton-asda/1957866" rel="noopener noreferrer" target="_blank">World Cup 2026 round-up: Snapchat, Deliveroo, Hilton, Asda and more</a></p><p><a href="https://www.campaignlive.co.uk/article/brands-hijacked-fifas-logo-ban-earn-attention-share-voice/1963219" rel="noopener noreferrer" target="_blank">How brands hijacked Fifa's logo ban to earn attention and share of voice</a></p><p><a href="https://www.campaignlive.co.uk/article/nikes-rip-script-become-longest-ad-ever-air-itv/1961381" rel="noopener noreferrer" target="_blank">Nike’s 'Rip the script' to become longest ad ever to air on ITV</a></p><p><a href="https://www.campaignlive.co.uk/article/world-cup-kick-off-draws-77-million-itv-breaks-record-commercial-success/1961302" rel="noopener noreferrer" target="_blank">World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'</a></p>

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