G3 Village- Helping Seniors Find Purpose| Joanne Hickox

In Episode 61 of The Christian Capitalist, Rich Sanders sits down with Joanne Hickox, founder of Seniors on a Mission, to discuss aging, purpose, faith, and the growing crisis facing modest-to-middle-income seniors across America.

What happens when people spend their entire lives working hard… only to reach retirement feeling isolated, financially stretched, and without purpose?

Joanne shares the deeply personal story behind G3 Village — a faith-centered nonprofit community designed to give seniors more than just housing. Her vision is to create a place where older adults can continue serving others, living with dignity, building relationships, and aging with purpose instead of loneliness.

The conversation explores the hidden struggles many seniors face today, including rising housing costs, loss of identity after retirement, church hurt, isolation, and the fear of becoming forgotten. Joanne also explains why she believes seniors were never meant to be "put out to pasture," but instead still carry wisdom, purpose, and value that younger generations desperately need.

Rich and Joanne also dive into the importance of Christian generosity, legacy giving, and how business leaders and believers can help create communities that truly care for people in every stage of life.

In this episode, Rich and Joanne explore:

• Why retirement communities often fail modest-income seniors

• The vision behind G3 Village and faith-centered senior living

• How purpose and service transform aging

• Why seniors still have immense value and wisdom to offer

• The role generosity and legacy play in building lasting impact

• How faith can restore identity, belonging, and hope later in life