S7E02 Beyond Trend Stuffification with Louise Byg Kongsholm

Louise Byg Kongsholm explains in this episode that companies must navigate "trend stuffification" by distinguishing between short-term noise and long-term strategic patterns that address fundamental human needs. She advocates for life stage segmentation over traditional demographics and warns that AI should be treated as a tool rather than a business strategy to protect the essential human "creative spark". Louise Byg Kongsholm is CEO of pej gruppen – scandinavian trend institute, a com...