Reach the Right Audience Through Podcasts Spencer Carpenter

George Wright III welcomes Spencer Carpenter, founder of Outlier Audio, to explain how podcasting helps entrepreneurs build authority, trust, and long-term business value. Drawing on more than 3,500 interviews booked since 2020, Spencer shows why the right audience matters more than the largest audience and how long-form conversations let personality and expertise come through. He breaks down the KAOR framework—keywords, audience, outcomes, and reputable figures—for finding relevant shows and developing topics that connect. The conversation also explores hosting versus guesting, the hidden value of relationships and SEO, and why interviews should be treated as reusable content and personal-brand assets rather than judged only by immediate sales. Spencer’s challenge is simple: clarify who you want to reach, what outcome they want, and build podcast opportunities around fit instead of vanity metrics.

00:00 — Right Audience Over Reach

01:00 — Meet Spencer Carpenter

02:00 — From Music to Podcasting

05:00 — Entrepreneurs as the Talent

08:00 — Hosting Versus Guesting

09:00 — Strategy Before Perfection

12:00 — Why Guest Interviews Work

16:00 — The KAOR Framework

21:00 — Value Beyond Direct Sales

25:00 — Building Lasting Authority

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