Episode 18: Beyond the Numbers: Humanising Your Customer Data

In this episode of The Data & AI Podcast, Lloyd Dunstall, Principal Recruitment Consultant at Harnham, is joined by Abi Hough, a seasoned consultant specialising in optimisation and user experience.

Abi shares insights from her 20+ years in the industry, discussing why relying solely on data can lead to poor decisions and how combining analytics with a deep understanding of user behaviour can drive better outcomes.

They cover:

The risks of data-only decision-making

How to blend data with user research

Real-world examples where human insight improved business performance

The importance of storytelling in data analysis

If you want to learn how to improve customer experience, retention, and revenue by looking beyond the numbers, this episode is for you.